In my journey with DHL, I have transitioned from a project-focused role to a strategic partner, deeply embedded in delivering impactful user experience solutions. I've spearheaded major initiatives such as Project TARA, where my innovative designs significantly boosted spot shipment leads by 260% and enhanced lead value by 151%. These milestones underscore my ability to transform strategic insights into tangible business results, reflecting my growth from executing detailed tasks to driving project vision and strategy.
As I've advanced in my role, managing complex projects like the Walk Click Call initiative has honed my skills in stakeholder engagement and strategic UI design. This has not only improved user interaction, resulting in a 145% increase in lead value, but also solidified my position as a trusted advisor in the UX domain. My focus has always been on fostering strong, trust-based client relationships, transforming them into true partnerships where strategic and creative solutions thrive.
Through my tenure, my approach has been characterised by a passion for detailed storytelling and rigorous data analysis, allowing me to effectively communicate and execute my vision. I've led workshops and managed cross-functional collaborations that have propelled forward-thinking solutions and aligned business objectives with user needs. As I continue to lead in the UX track, my goal remains to innovate and drive projects that not only meet but exceed strategic expectations, reinforcing my commitment to excellence in every facet of my work with DHL.
The PS DHL Account Team Hike
Visiting Cologne for Client Workshops
User Research Facilitation
Team Image with our guiding experience principles. We used this image as a wallpaper to remind us of the importance of these principles and keep them at the front of our mind every sprint.
Design Sprint - Day 1
Design Sprint - Day 1
Design Sprint - Day 1
